Delli
Strategy | Creative
DELLI, an online marketplace for independent food and drink, was created by the team behind Depop during the pandemic. We helped DELLI evolve their brand strategy to match their ambitious growth plans.
Building out the fanbase
DELLI started as an app offering Londoners access to local, independent food sellers during lockdown. After building a loyal city-based audience, the brand wanted to expand to reach food lovers looking for quality, long-lasting artisan products, regardless of their location.
An independent world
This meant rethinking who DELLI were and how they were positioned. Through workshops, research, and interviews with DELLI sellers and customers, we immersed ourselves in the world of independent food and drink.
The secret ingredient
It was clear DELLI is more than a middleman moving goods from sellers to buyers – instead, it's a curator. This shift in emphasis moved DELLI from their positioning around "good food" to the idea of being "your secret ingredient".
Fresh messaging
By creating an updated offer, USP, and messaging, we've taken DELLI from being a handy service provider to trusted curator. Today, DELLI is the little secret foodies are telling their friends about.
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