Cervest

Strategy | Creative

Cervest has created a unique way to adapt to climate change. Its AI-powered products reveal how assets are endangered by climate risk, enabling businesses and people to act with precision.

An illustration by Sam Chivers of a futuristic city with people walking and cycling.
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The Cervest logo animates in the centre in white on a purple background
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breaking new ground

Cervest offers open, networked Climate Intelligence that helps people discover climate risks and make informed decisions about how to strengthen their assets. The organisation’s flagship product, EarthScanTM, combines Earth science, computational statistics and machine learning to create the first clear picture of how climate risk threatens specific assets. As the Cervest team was preparing to launch EarthScan, they wanted a new, bold brand to match their industry-leading ambitions.

A photograph of a phone on the corner of a grey block. The phone screen displays the EarthScan app page with a purple background
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An animation showing the EarthScan section on the Cervest website on a dark purple background
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Three mobile screens displaying the Cervest website on a purple background
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a mission everyone can relate to

To create the brand, we needed to get under Cervest’s skin. We worked with the team to articulate what drove them — a desire to help people use Cervest’s unique technology to tackle climate risk and, ultimately, build a more resilient world. We used this goal to create their brand strategy and solidify the mission at the organisation’s heart: to empower everyone to adapt with climate change and build a resilient future for our planet.

A Cervest billboard on the side of a brick building
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The words "We exist to empower everyone to adapt with climate change and build a resilient future for our planet" in white on a dark purple background
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A series of logos animating on a light purple background
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dare to be bold

Cervest’s visual identity needed to strengthen its position as a pioneer in its space. A purple-led colour palette, unique in a sector awash with blue hues, set Cervest apart. We also avoided the awkwardness of common stock photography, and instead chose to focus on stand-out illustrations. Illustrator Sam Chivers created visuals that were not only distinctive, but also showed Cervest’s vision. The images captured Cervest’s idea of a resilient future in a way photography could not, communicating a future-facing concept as tangible and realistic.

An illustration by Sam Chivers of people looking through a telescope at a city
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An illustration by Sam Chivers
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An illustration by Sam Chivers
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a gateway to climate intelligence

Cervest's website needed to function as a launchpad worthy of its industry-changing influence. It also needed to address a range of practical goals: encourage people to sign up to EarthScanTM, and explain what Cervest does, and what it stands for. We worked with our development partner ON to design and develop the site architecture to support key user journeys, guiding people to the EarthScan sign-up page. Icons inspired by the new Cervest logo were used to label concepts in the site copy and help clearly communicate Cervest’s ideas.

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