Climate Group

Strategy | Creative

“A world of net zero carbon emissions by 2050”. That’s the goal of Climate Group. The non-profit, powered by its network of sub-brands, drives businesses and governments to turn climate pledges into climate action.

The Climate Group logo. The logo sits over an arial shot of a coastal landscape.
An animation with lines of copy detailing climate based insights, scrolling in different directions.
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Connections that cut carbon

Climate Group is powered by its network. But they weren’t speaking in unison. Each sub-brand had its own voice, and the master brand was lost in the noise. Climate Group needed a coherent brand that could lead the chorus to drive real change.

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A graphic with the climate logo at its center and notable climate calendar events (like Climate Week NYC) plotted around it.
Three mock ups of posters with calls to action. The graphics use abstractions of the Climate Group logo.
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To drive climate action. Fast.

We reorganised Climate Group’s brand architecture to put the revitalised master brand at its heart, and created a galvanising purpose statement: To drive climate action. Fast. That purpose became both the jumping off point for the master brand’s refreshed identity and a rallying cry.

A mock sign for Climate Week NYC 2023
A close up of the Climate Group app on a mobile home screen
An animation of the Climate Group app opening on a mobile phone
A looping video showing an audience watching a Climate Group brand video
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Make your mark

The new brand architecture meant sub-brands had room to shine, but the focus then became creating a powerful master brand to lead the way. We transformed the existing brand mark — the "C" — into a standout element of the brand, a flag for all the sub-brands to fly. Brought to life with animation, the mark conveys three key traits of Climate Group’s work: Collaboration, Scale and Speed.

An animated demonstration of the Climate Group website
A mock up of a Climate Group OOH painted directly onto a brick wall
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Stronger together

With its new unified voice, Climate Group can have more of the conversations that really matter, and push governments and businesses to clean up their act. Driving climate action. Fast.

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