Too often, people perceive West African art as an exotic curiosity, rather than a living piece of culture. The Museum of West African Art (MOWAA) set out to reshape the narrative.
Heritage reimagined
MOWAA wanted to establish itself as the cultural capital of West Africa, preserving the region’s past heritage and also championing its impact on the present. West African art is always growing and evolving. But it’s also built on long-held traditions and important history. We had to find a balance between these truths, and create a brand and website for MOWAA that could speak to both without compromising either.
Echoes of Edo
West African art has an essential influence on global culture, and MOWAA’s new brand commands the respect that it deserves. Drawing design cues from the architecture of Edo-period courtyards in Nigeria, we created a logo grounded in history that could sit comfortably beside world-class creative institutions.
Connecting to culture
We redesigned MOWAA’s website to make a mark online, announcing it as a centre of excellence in the arts sector. And as MOWAA is constantly growing, we built the functionality and UX with flexibility in mind — giving the museum space to share more knowledge and connect with more people into the future.
Preserve, expand, celebrate
Equipped with its new website and brand, MOWAA is ready to reclaim the narrative — and share the truth about West African art and culture with the world for years to come.
