Decentralised finance (DeFi) can be unpredictable and unforgiving. But unchartered territories can be made to feel reachable thanks to Gyroscope’s revolutionary digital platform.
Technology to trust
Gyroscope is trying to tame the wild world of decentralised finance (DeFi). To coincide with the launch of its uniquely reliable stablecoin, Gyroscope asked us to create a brand that would inspire DeFi fans to choose security over chaos.
“The team at HAA were a pleasure to work with, and brought a huge amount of energy and creativity to the brand creation process. Throughout the project, they were exceptionally thorough, open-minded and well organised. We were delighted with the quality and creativity of the final outputs.”
Revolution in resilience
We rooted our work in a new brand idea: “Revolution in resilience”. It shows off Gyroscope’s rare stability in an unstable market — while also highlighting the heights you can reach when someone secure has got your back.
Familiarising the unknown
We crafted a visual identity that combines a space age feel with down-to-earth sense, and a welcoming tone of voice that would make anyone want to sit down for a chat.
Seeding success
In March 2023, Gyroscope announced a successful round of seed funding. The team secured $4.5 million ahead of their stablecoin launch.
