BX

Strategy | Creative

Food production is a key contributor to climate change. Everyone — farmers, retailers, and customers — needs to play their part to fix the problem. Enter BX, the start-up on a mission to bridge the gap between knowledge and action.

An animation. It shows the BX logo in pale red in bold type in the centre of the screen. Behind it is video of a green, farmed field. The camera is slowly retreating over the field.
The BX brand idea, "Knowledge to act" written in light green between two light green chevrons. Behind is a photo of cows on a sloping hillside.
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An animation of the BX logo appearing on a light red background. First the two chevrons that make up the "X" appear from either side of the screen, before the "B" appears to create the whole logo.
An animation showcasing the four main colours in the BX colour palette and their darker tone counterparts.
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A laptop sitting on a reed bush. It's open to the BX website, and is scrolling down the home page.
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Decoding data

BX provides supply chain data to help farmers and retailers measure their carbon impact and switch to climate-positive practices. The team needed a brand that represented the merging of these two worlds.

A BX branded drone flying above a hedge.
Knowledge to act written on a lime green tote with the BX logo on it.
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Three mockups of BX branded Instagram posts.
An animation detailing how to layout photography assets, the BX logo and copy on a background.
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Knowledge to act

As a startup, BX’s offer was moving fast. So we grounded the visual identity in a brand idea that would work no matter how they evolved: “Knowledge to act”.

A farmer holding a tablet in a field, open to the BX website.
A person, seen from behind, wearing a BX-branded shirt that says "Farmers" on it. They're holding up a tomato to the light.
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Simple science

In a sector where most brands struggle to communicate clearly, we created a tone of voice for BX that anyone and everyone could understand.

A BX branded brown paper bag, lying on a bush.
A BX branded sign in a forest. The sign says, Our tech gives everyone the knowledge to act on the climate crisis.
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Rooted in balance

With a visual identity that bridges the gap between the tech and sustainability sectors, we gave BX a uniquely balanced brand that also reflects the mission at BX’s heart: to restore harmony to the climate and agriculture.

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