We constructed a robust data narrative in order to weave our findings throughout the entire report.
Our first step was understanding what makes a piece of social impact entertainment
We also needed to work out how to apply a definition of SIE to the other types of media the report needed to cover.
To answer those questions, we ran a literature review
It gave us a pool of information. We gathered case studies, qualitative research and a database of companies involved in SIE.
This information gave us the makings of our contributor list, as well as our map designed to outline this interconnected field.
We used what we learnt to set out what The State of SIE would say
We ran a workshop to create the flatplan and narrow down the list of contributors.
We also knew we needed our contributors’ articles to be backed up by data. So we ran sessions to plot those two strands of information — qualitative and quantitative — beside one another.
This gave us the all-important narrative for the whole report
And that directed how we developed the design. With this, the flatplan, the narrative and knowing what materials we needed agreed, we created the media pack to approach contributors with.
After working with an LA PR team to send that out, we were ready to start creating.
Our interviewed experts ranged from Hollywood A-listers, directors, producers, funders and established academics.
Now it was time for the mammoth run of interviewing, writing and designing to kick off
We interviewed our 52 contributors (including Leonardo DiCaprio, Tabitha Jackson, and Tom McCarthy) and ghost-wrote the articles they inspired.
And while we were writing these, we designed over 200 data points and turned our map of the space into an interactive website feature. So that anyone coming to The State of SIE online could navigate the community and explore connections between industries.
We turned vast spreadsheets of data into a clean, coherent and expansive visualisation of the SIE landscape.
When the report launched in April 2019, its content reached over 20 million people
After the launch at the Creative Artists Agency in LA, contributors shared the online content on their social media. That push alone reached over 20 million of their collective followers.
Human After All’s work on the State of SIE is quite literally a miracle. It would be impossible to find a better partner - or for them to have executed more sublimely on our shared vision.