Facebook (now known as Meta) relies on a hybrid brand network. Each endorsed brand and sub-brand shares the company brand’s influence and plays a part, often joining the company brand on public communications.
The company wanted to let individual brands shine on these communications, while still having them sit comfortably alongside other Facebook brands. But without a visual structure, it was hard to tell which brand’s identity took priority.
We created and codified a new brand system to bring clarity to these brand partnership pieces.