We were joined for our brand essence workshop by International Alert CEO Harriet Lamb CBE.
To get started, we had to uncover the story at the core of International Alert
To do that, we reviewed the type of work they do, researched their competitors, interviewed people inside and outside of the organisation, and held a workshop to learn how key stakeholders felt about their brand.
International Alert’s imperfect circle changes subtly with every use, suggesting an imperfect world, yet one that is wide open with hope and possibility.
With this research under our belt, we honed in on a central brand message
After establishing International Alert’s brand narrative and clarifying their vision, we were able to settle on a single guiding message: the idea that “peace is within our power” and that everyone could play a part in achieving it.
This message shaped all of the creative routes we put to International Alert in the next round of our work.
We’re delighted with our brand positioning — our logo and strapline perfectly encapsulate our message. The brand has energised International Alert worldwide.
We created an accessible set of design rules that would empower International Alert to easily deploy its new visual identity.
We anchored the new visual identity around a key creative device
The open sun symbolises International Alert’s vision. The imperfect circle reflects an imperfect world, but one still full of warmth, hope and possibility.
The canvas it sits on can change depending on the context and intention of the message. And the logomark — featuring an open hand and a dove — is a classic image of peace and collaboration.
We pulled these assets, along with other visual and verbal advice, into a set of brand guidelines for the International Alert team to use.
We designed International Alert’s theory of change – carefully showing how to break the cycles of violence to build peace.
We applied the new identity to all of International Alert’s comms
We worked alongside a digital agency to redesign International Alert’s website for both desktop and mobile. And to help them celebrate their 30th birthday in style, we created a printed report detailing their peace-building projects around the world.