The open sun symbolises International Alert’s vision. The imperfect circle reflects an imperfect world, but one still full of warmth, hope and possibility.
The canvas it sits on can change depending on the context and intention of the message. And the logomark — featuring an open hand and a dove — is a classic image of peace and collaboration.
We pulled these assets, along with other visual and verbal advice, into a set of brand guidelines for the International Alert team to use.