The Fresh Meat campaign launched with a bang on 19 January, the date when most people break their New Year’s resolutions. “Ditch dead meat. Get with Impossible” became the flagship line, featured in the bio on all of Impossible Foods’ social media. Meanwhile, the animated hands came to life in digital ads across the US.
With its vibrant visuals and irreverent tone, Impossible Foods’ new campaign challenged preconceptions and caught the eye of curious shoppers. Animal products are past their sell-by-date. Impossible Foods is Fresh Meat.