The Genervest brand has to convey empathy and human qualities, but still hold its own in the competitive fintech space. The new visual identity reflects that balance while championing optimism and transparency.
The logo uses a contemporary font with softened edges to help give it a warmer appearance. Open, transparent photography showcases every aspect of the platform, from the people who invest in it to the outcome of its projects.
Taking inspiration from nature, we packed the colour palette with vibrant and earthy tones. And we crafted nature-themed icons to nestle within the messaging, adding visual emphasis to Genervest’s main points.