Meta Partnership

When our partnership began, Meta had 500M users. Today, there are over 3B across multiple platforms. Throughout the changes, we’ve helped the Meta brand stay consistent and connected.

Explore our projects with Meta

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A photo of an older man with a baby on his lap. The man is looking at a mobile phone. WhatsApp text bubbles overlay the image. The text shows information about local fibre internet offers.
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A photo of an older man with a baby on his lap. The man is looking at a mobile phone while holding the baby. WhatsApp text bubbles overlay the image. The text shows information about local fibre internet offers.
An animation. The animation shows a woman using a mobile phone. WhatsApp text bubbles overlay the image. The text shows a sales offer from a business.
A photo of a mobile phone. An animation of a WhatAapp conversation loops on the phone screen.
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A campaign launching WhatsApp for Business

A campaign launching WhatsApp for Business

This global campaign raised awareness for WhatsApp's shift to a business platform. We clarified the offering, identified the audience, and developed a strategy for SMBs and enterprises, supported by a visual system for digital assets.

December 4, 2024
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A photo of a woman smiling sits on a bright pink background. Black text is overlaid, which reads 09.03.
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A photo of a woman smiling sits on a bright pink background. Black text is overlaid, which reads 09.03.
An animation. The words 'house of instagram' loop alongside vibrant imagery of people smiling and dancing.
A digital billboard over an escalator reads 'hello London' in white text on a purpose background.
An animation. The animation shows an image of a speaker from the House of Instagram event.
An animation. The animation cycles through vibrant photos of Instagram creators.
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An event identity for Instagram's creator community

An event identity for Instagram's creator community

House of Instagram needed an event identity that was recognisably Instagram, but with unique visuals that appealed to creators. With lively animation and 3D imagery, we harnessed House of Instagram’s motivational energy while keeping it part of the Meta brand family.

December 3, 2024
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An image of a woman smiling. Text underneath reads 'people can do more together'.
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An image of a woman smiling. Text underneath reads 'people can do more together'.
Blue text on a white background reads 'Meta Pay is now available where you live on the apps you love'.
An image of a vase. Over the image is a 'shop now' button.
The text 'say hi to Messenger' is set over a white background. The text is written in Instagram's branding.
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Guidelines to connect Meta's brand family

Guidelines to connect Meta's brand family

Meta’s endorsed and sub-brands reflect its influence while maintaining distinct identities. We developed the Partnership Branding Guidelines to manage communications when multiple brands share the spotlight, ensuring clarity and consistency in the Meta ecosystem.

December 2, 2024
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A black tote bag with white text written in looping shapes.
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A black tote bag with white text written in looping shapes.
A presentation slide showing the Meta logo and the Threads logo.
An photograph of a footballer sat on the grass in front of a goal. White text written on a black looping background is layered over the image.
An animation. The animation shows the Threads logo set on a grid which expands and contracts.
A billboard. The billboard shows white text on a black background laid out in the looping Threads style. One thread is in a colour gradient and the rest are in black.
A black t-shirt on a coat hanger. The t-shirt has a small, white Threads logo on it.
A picture of two images of a mobile phone screen. Each screen shows text designed in the looping Threads style.
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Brand guidelines for the launch of Threads

Brand guidelines for the launch of Threads

When Threads launched, Meta’s Brand Operations team needed consistent, effective branding. They came to us with initial design components, which had been quickly created in secret. We assembled the brand system for one of the fastest-growing apps and developed guidelines, making them accessible to all at Meta.

December 1, 2024
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The Meta Business Partner logo sits on a dark blue background. The logo is white with the Meta infinity loop with the text 'Business Partner' underneath.
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The Meta Business Partner logo sits on a dark blue background. The logo is white with the Meta infinity loop with the text 'Business Partner' underneath.
An image set at the dimensions of a mobile phone screen. The image is of a woman in overalls sitting on a stool looking at a laptop. She is surrounded by plants and floristry equipment. Overlaid text reads: 130 top employees have committed.
A presentation slide. The slide has an image on the right of a woman sat on a chair facing the camera. The text on the left reads 'find the right partner for your business'.
A presentation slide of white text over a dark blue background. The text reads 'boost sales and AOV by identifying the right audiences'.
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A refined sub-brand for businesses

A refined sub-brand for businesses

Before Facebook became Meta, we created the brand for Facebook Marketing Partners, a platform for small businesses using Facebook tools. After the rebrand to Meta Business Partners, we developed a new design system with updated guidelines, ensuring consistent, scalable use by Meta and their partners.

December 1, 2024
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An animation. Hot air balloons drift across the sky. The Meta logo and text reading 'media responsibility' are overlaid on the images.
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An animation. Hot air balloons drift across the sky. The Meta logo and text reading 'media responsibility' are overlaid on the images.
A collection of presentation slides, designed in Meta's branding.
A image of a web page for media and responsibility. There is a looping animation playing on the page.
An animation. The animation shows different sections of the media responsibility website being clicked on and expanding.
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Narrative assets promoting safety and integrity

Narrative assets promoting safety and integrity

We collaborated with Meta’s Safety and Integrity team to create a core narrative on media responsibility, tailored for both stage presentations and C-suite discussions. The narrative extended across supporting materials including a website, intro video, and executive blog.

December 1, 2024
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An image of a slide. The text on the slide says 'conversations'. Translucent blocks of colour surround the text.
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An image of a slide. The text on the slide says 'conversations'. Translucent blocks of colour surround the text.
Translucent green blocks on a white background.
A loop of a section of an interview with Mark Zuckerberg.
A looping ident of translucent blue blocks on a white background.
A digital advertising board in a foyer. The advert says 'Bem-vindo!'. The text is surrounded by translucent colour blocks.
An open laptop with an animation of looping colour blocks. The blocks move across text that reads 'Workshop 01 / chatbot AI'.
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An identity for Meta's messaging summit

An identity for Meta's messaging summit

Conversations was Meta’s summit on business messaging, showcasing the evolution of messaging on WhatsApp, Instagram, and Messenger. We refreshed the event’s identity by reimagining the messenger bubble as vibrant, translucent glass panels, with textures and motion inspired by UI interactions within Meta products. The new identity was scaled across digital communications and in-person activations.

July 16, 2024
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A photo of printed copies of Build Brilliant Brands
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A photo of printed copies of Build Brilliant Brands
A photo of hands holding Build Brilliant Brands.
An inside spread from Build Brilliant Brands. There is a colourful illustrated portrait and a quote in large text.
An inside spread from Build Brilliant Brands. There is a longform article and a colourful illustration.
An inside spread from Build Brilliant Brands. There is a colourful illustrated portrait and a chapter header in large text.
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Thought leadership for marketers

Thought leadership for marketers

Meta wanted to share the knowledge of its EMEA Client Council, a group of the world’s brightest business minds, to inspire the next generation of marketing talent. We wrote, designed, and produced Build Brilliant Brands, a publication featuring 22 essays from EMEA Client Council members. After its release, the book hit the top of the UK Apple Books charts in both the Business & Personal Finance and Marketing & Sales categories.

January 1, 2024
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An image of three mobile phone screen shots. The image sequence shows a close up of a oculus product, a Meta Quest logo, and a screen that reads 'An Oculus Publishing Production'.
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An image of three mobile phone screen shots. The image sequence shows a close up of a oculus product, a Meta Quest logo, and a screen that reads 'An Oculus Publishing Production'.
An image of three mobile phone screen shots. The image sequence shows a close up of a oculus product, an NFL player wearing an Oculus headset, and a screen that reads 'An Oculus Publishing Production'.
A slide from a presentation describing the different types of brand within Meta.
An animation. The animation loops through layout instructions for Meta advertising.
An animation. The animation loops through Instagram brand assets and ends with the text 'this is Instagram'.
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Brand education for Meta teams

Brand education for Meta teams

Meta’s Brand Operations team ensures the effective use of all Meta brands across the organisation. Through a long-term partnership, we’ve supported the team by refining their design system rules, creating key entry points in their Brand Portal, and developing their internal training resources.

Marketing creative & content