Making connections for Meta
Since 2013, we’ve helped Meta make connections with their audiences by bringing human understanding to an ever-evolving offer. From Workplace to WhatsApp, our partnership has given us a deep understanding of the Meta world and its audiences all over the world.
An identity to kick off AR advertising
Meta AR
Meta needed a name and visual identity for its new “AR month” initiative. We created Spark Sessions: a new series of events to raise awareness around AR advertising. And a blank canvas where every surface overflows with potential.
Guidelines and assets to bring coherence to a multi-faceted platform
Meta Meets
Meta Meets is a creative platform that combines the best of Meta’s campaigns for business under one idea — connection creates opportunity. Working with Meta’s Brand Strategy team, we designed the guidelines and assets that bring Meta Meets to life.
A visual system for Meta’s growing brand family
Partnership Branding Guidelines
Meta’s endorsed and sub-brands share Meta’s influences but have individual identities. These shifting hierarchies meant Meta needed a system for company communications when multiple Meta brands share the spotlight. We created the Partnership Branding Guidelines — treatments for Host and Guest brands, which give order to Meta's brand communications without sacrificing flexibility.
An event identity for Instagram’s creator event of the year
House of Instagram
House of Instagram needed an identity that was recognisably Instagram, but with unique visuals that appealed to creators. With lively animation and 3D imagery, we harnessed House of Instagram’s motivational energy while keeping it part of the Meta brand family.
A global campaign to launch WhatsApp’s business platform
WhatsApp Business
This multi-phase, global campaign raised awareness of WhatsApp’s new business platform. Starting with strategy, we developed a visual campaign system that was deployed across digital assets.
