Google Partnership
For over a decade we’ve used our expertise to support Google's global teams. From product explainers to keynote narratives, we bring the magic to some of the brand’s biggest moments.
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An event design system for Google Cloud
An event design system for Google Cloud
Google Cloud's Gen AI Live + Labs is a global event series held in 40 locations to showcase the capabilities of generative AI. To highlight this technology, we created a dynamic design system featuring imagery developed in collaboration with Google DeepMind, capturing the fusion of AI and the natural world.
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Video case studies for Google Marketing Live
Video case studies for Google Marketing Live
Google Marketing Live is a key calendar event in Google's year. We produced video case studies for GML, featuring Adidas, Les Mills, and Tag Heuer. Each video showcased the way individual brands leverage Google’s products to drive demand through visual storytelling. The series gave a human-led insight into the experience and needs of Google's clients.
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A platform to showcase Cloud's app capabilities
A platform to showcase Cloud's app capabilities
Google Cloud tasked us with building a creative platform for its Modern Apps and Infrastructure systems. Our team developed the platform, featuring AI-generated imagery, to showcase the tools and capabilities. The platform includes sections for regional creatives and agencies to customise the motion, typography, gradients, and style elements, to ensure its relevance and use across the global Cloud team.
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Keynote presentations for Google Beach
Keynote presentations for Google Beach
For Cannes Lions in 2024, Google revived its Google Beach activation, featuring a keynote and 15 workshops on AI at the Think With Google and Media Lab stages. We crafted tailored presentations for each session, distilling complex topics into four engaging talks in just one month.
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Video masterclasses for a Google Ads campaign tool
Video masterclasses for a Google Ads campaign tool
Value Based Bidding helps Google Ads customers maximise the total conversion value of their campaigns. The VBB masterclasses give practitioners all the information they need to embrace the VBB product. Leveraging industry expert Ginny Marvin’s authority, VBB is presented as a reliable and effective asset for business growth.
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A marketing insights film series for Search Ads Week
A marketing insights film series for Search Ads Week
Search Stories is a series of videos that helps marketers unlock the power of search. Launched as part of Search Ads Week, the videos present tips, conversations and advice to help demystify Google's Broad Match tool.
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Fictional brands to show Google products in action
Fictional brands to show Google products in action
Eight fictional brands in eight weeks – that’s what Google needed to showcase their tools and services to marketers in real-world businesses. Each brand had to feel recognisable within its market, with a look that conveyed heritage and authenticity. We delivered the visual identities and creative assets to help Google demonstrate the power of their products in a way that resonated with their audience.
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Campaign creative using generative AI
Campaign creative using generative AI
For this Google Cloud campaign, we turned complex information into a visually engaging report. AI-driven visuals seamlessly aligned with the narrative, enhancing its impact with beautiful, thought-provoking design. Deliverables included a thought leadership ebook and promotional materials, all tailored for a global audience. Every element was fully accessible, adhered to Google’s brand standards. Combining storytelling with the latest in AI creativity.
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A video case study on the Mitsubishi partnership
A video case study on the Mitsubishi partnership
Through a case-study film created with their advertising partner Mitsubishi, we helped Google showcase the real-life impact of their value-based bidding (VBB) technology. Viewers had the opportunity to hear directly from the changemakers on the Mitsubishi marketing team, joining them for a day in their lives to see how VBB drives tangible results.
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Thought leadership for the C-Suite
Thought leadership for the C-Suite
Our first project for Google posed a simple question: how do you engage the C-Suite? The solution was to start a conversation. Think Quarterly was a personalised, interactive magazine featuring thought leadership content and award-wining design. On launch, #thinkquarterly trended globally for 48-hours and Google was swamped with requests from politicians, CEOs, and industry leaders asking to be part of the next issue — exactly the response it wanted.
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Sparking AI conversations for Google Cloud
Sparking AI conversations for Google Cloud
We created a set of conversation cards for a Google Cloud event designed specifically for C-suite leaders. These cards served as a catalyst for meaningful discussions about the transformative potential of Google Cloud. From concept to execution, we carefully curated topics and crafted thought-provoking questions to inspire deep conversations on AI’s impact.