The Energy Saving Trust is on a mission to build a zero carbon society, guiding households, businesses, and political leaders to make better energy decisions.
Clarity from complexity
Energy Saving Trust (EST) helps people solve the climate crisis. And sharing information, guidance and resources online about energy-saving innovations is a key part of its work.
But EST had a crisis of its own — a crisis of complexity. Visitors to their website struggled to find info and lost sight of why EST’s work really mattered. We built them a new site to help their audience get the knowledge they need.
Information for everyone
We tailored the website to EST’s audience. We identified new user journeys and a content structure based purely on what its primary users needed. And alongside the accessibility experts at Clear Honest Design, we designed the site to meet the highest accessibility standards and communicate clearly.
A reliable resource
The new site is a resource that users can rely on to give them the knowledge to make better energy decisions. And because the site is hosted by a provider that uses 100% green-sourced power, it’s also the embodiment of everything Energy Saving Trust stands for.
